About InvoQ · Cyprus · since 2016

NetSuite, from a senior team with ten years of receipts — now incorporated in Cyprus.

Invoq is the Cyprus continuation of a boutique NetSuite practice that's been live since 2016 and incorporated in Limassol in May 2026. We do the technical, financial, and AI layers most NetSuite consultancies hand off to three different vendors. We work with finance teams tired of explaining their stack to a fresh consultant every quarter.

Our story

Built by people who've done the work.

The practice started in 2016 — Avishai consulting on NetSuite first inside an implementation partner, then customer-side, then both. It grew up taking the engagements where the customer wanted one team for NetSuite, the integrations on either side of it, the financial fluency to read the close, and now the AI layer that's reshaping all three. Invoq is the Cyprus-domiciled continuation: the same engineer-led delivery model, the same active customer base, plus a Cyprus operating base for the Mediterranean and EU market and the runway to grow the team beyond a single architect.

Senior engineers lead every engagement — including writing the SuiteScript, configuring the workflows, and showing up for month-end when month-end matters. Ella runs delivery operations end-to-end so engagements stay scoped and on time. No layered teams, no junior consultants assigned post-sale — that's not a positioning gimmick, it's the operating constraint that makes the work good as we grow.

Where we land in an engagement: deliver the system, document thoroughly, transfer knowledge, and either step back (one-time implementation) or step into a structured retainer cadence (the model 60–70% of clients eventually choose). What we don't do is invent ongoing work to justify a footprint.

2016 → 2026
First engagement → Cyprus Ltd
10
Years NetSuite depth
30+
Active client engagements
100+
Implementations + retainers (cumulative)
How we work

Four principles.

01
Founder-led, engineer-first.

Senior engineers lead every engagement — including writing the SuiteScript. No account managers between you and the code.

02
Cross-client pattern library.

We work with 30+ finance teams at once — the value is the comparative pattern memory, not a single project's hours.

03
Cyprus-domiciled, EU-native.

Incorporated in Limassol (May 2026). EU-jurisdiction operations and an IP-Box-qualified product line in development.

04
Retainer-by-merit.

Most clients move from project to retainer because they want us in month-end. The ones who shouldn't, don't.

Founders

Who you'll work with.

Avishai Asaf — Co-Founder · Lead Architect
Avishai Asaf
Co-Founder · Lead Architect

Ten years inside NetSuite — partner-side and customer-side. Came out of accounting and financial information systems before he was a developer, which is why the practice covers the parts most consultancies hand off: SuiteScript and SDF, RESTlet and SuiteApp authoring, Israeli and US localization, multi-book accounting, ARM/ASC 606, and the AI layer. Leads architecture across the active client portfolio. Speaker at Israel CFO Connect 2026 and host of the CFO Painkillers roundtable series.

SuiteScript 2.1 / SDFSuiteTalk + SuiteQLARM / ASC 606 / multi-bookIsraeli localizationSalesforce · Ramp · WorkatoClaude Agent SDK · MCP · n8n
LinkedIn
Ella Shlosberg Asaf — Co-Founder · Operations
Ella Shlosberg Asaf
Co-Founder · Operations

Runs Invoq's delivery operations end-to-end: scoping, scheduling, retainer cadence, team coordination, and the Cyprus incorporation track. The reason engagements close on time and the engineering team stays focused on the work.

Engagement scopingRetainer & cadence designCyprus operations
LinkedIn

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